Don't Let the Doom and Gloom in the Media Distract You!

If you are a small business owner the "psychology" of the day-to-day these days can be discouraging. Don't let the doom & gloom specialists get you down. Here are a few things to keep in mind that might help you get your mojo back:

• If your business is down don't be lulled into thinking that every business like yours is down. There is opportunity in more places that you might be currently considering.
• If the "economy" is down 10%, so what? If your biz has 1% share of market then you only need to get .2% of the other 99% to be back to even. If your small business is off you can do something about it.
• Down markets are GREAT times to expand. If your competitors are hiding in a bunker there is a lot of room to grow.
• Want to be more optimistic? Then stop watching the news or reading the newspaper. Instead study up on marketing....especially new ways to market. Believe it or not........ every business owner can be a better business owner but only if we let someone teach you something.

You can make your business better, more fun, more profitable and more valuable. Get to work.